TripAdvisor has developed a new tool to help businesses gauge their performance on the review driven directory.

TripAdvisor Management Dashboard is a new analytics service that summarises data and information, allowing businesses to track how they are engaging with customers and guests online, target areas for improvement, and make informed decisions.

The free software provides reporting on everything from a business's total reviews and current popularity ranking to the business's most viewed competitors and which countries are generating the most traffic to the business's TripAdvisor page.

A more comprehensive version of the Management Dashboard will also be available in the coming weeks.