Company Profile:

The Aussie Specialist Program (ASP) is Tourism Australia’s global online training program, run with the cooperation of the State and Territory tourism organisations.

About the Program

Aussie Specialists are a dedicated group of retail travel agents actively selling and promoting Australia around the world. The program is designed to provide travel agents and distributors with the knowledge and skills to sell Australia more effectively and has won awards for ‘best training program’ in the United Kingdom, Asia and United States of America.

In January 2010, Tourism Australia launched a new version of the program, which is now available in 11 languages. Globally, there are over 23,000 registered agents across more than 110 countries including the key markets of the United Kingdom, Europe, North America and Asia.

International retail travel agents who become qualified Aussie Specialists are promoted through Tourism Australia’s marketing activities. Consumers interested in travelling to Australia are encouraged to find their closest Aussie Specialist travel agent for expert holiday advice. The program also provides an opportunity for Australian tourism suppliers to educate the Aussie Specialist network on their product or service.

Tourism Australia maintains active relationships with qualified Aussie Specialists through trade events, the online training program, e-newsletters and familiarisation trips to Australia. By becoming an Aussie Specialist, retail travel agents can access training, resources and knowledge to sell Australia with confidence and better serve the needs of their clients.